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WHY KFG? The Story Behind The 3 Letters.

Lost a loved one, suffering from an illness, or stressing from life issues … what do you say to someone like this?

The day we lost our son, our world stopped.

The flowers and sympathy messages were all sent out of love, but couldn’t relieve the horrific pain in our hearts. We needed a daily reminder of what our son would want us to do. He would want us to KFG – Keep F**KING Going! Every time we saw those words, we smiled.  It still hurt, but at least we were reminded to move forward.

We are hoping when you see someone with this logo, you will understand they are suffering a terrible loss, or life challenge, and you will be a little kinder to them. We need to support each other and let each other know, we can do this.  

Always know, you have a special angel looking over you and saying, Keep F**KING going! 

Perfect for anyone surviving the 2020, 2021 pandemic. 

Some days the only thing you can say to yourself is … JUST KEEP F**KING GOING!”